launch of their new performance water AQUAhydrate.
According to a press release, the entertainment
mogul and actor have formed a joint venture with
Southern California's fitness and wellness water
brand AQUAhydrate. As part of the agreement, the
pair will oversee business strategies alongside CEO
John Cochran, formerly President of Fiji Water. They
will also help secure retail partnerships for the
beverage, and have already inked deals with GNC,
Safeway and Kroger.
AQUAhydrate, which was voted BevNET's Best of
2012 award for Best Product Revamp, is a
performance water without sugar and calories found
in other sports drinks. The company recently netted a
partnership with the Los Angeles Clippers to be
serviced to the team on and off the court.
"This is a truly innovative company, and I'm thrilled
to be part of it," says Wahlberg. "We all strive to do
the best we can for our bodies but sometimes
schedules, stress and other factors get in the way.
AQUAhydrate helps me achieve the balance my body
needs, no matter what. I enjoy being involved in
every aspect of the AQUAhydrate brand and I'm
looking forward to a very successful partnership."
"As a brand architect, I am incredibly passionate and
equally committed to every aspect of the businesses
that I get involved with," adds Diddy. "Partnering
with AQUAhydrate and Mark is an incredible
opportunity for me and I am looking forward to
making history in the process. It's important for me
to be part of something that drives me and is
constantly pushing the boundaries, and that's what
AQUAhydrate does. Together, we're going to take
AQUAhydrate to the next level."
Diddy and Wahlberg's relationship extends back
many years. Earlier in 2013, the latter hinted to
WENN that the two had a business partnership in the
works and that they've known each other from Puff's
intern days. "We started out around the same time. I
met him at Uptown Records working for Andre Harrell
as an intern and we've known each other forever,"
said Wahlberg.
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AQUAhydrate taste great!Check out my first taste! http://youtu.be/moHB3Rvl90s
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